Federal Benefit Consultants
1836 N. Pine Island Rd.
Plantation, Florida 33322
What one person can (and usually does) affects how another person reacts and takes action. Carl Richard’s fabulous illustration says it all.
Investors, teenage girls, and sheep, what do they all have in common?
Investors read about a hot mutual fund and buy; the results are from past performance. Hot mutual funds share results that have already happened, and the new investors merely shrink the returns. The new owners of the mutual fund have probably missed the boat.
Teenage girls don’t even need any explanation.
Sheep, ever see a flock in a field? Where one goes, the rest will follow; that is why sheepdogs are so effective, they control one sheep, and the rest will fall in step.
Following the pack can mean investing without a real plan when it comes to money. Be honest with yourself, know what goals you are trying to accomplish, and set a course.
Carl Richards and his wonderful drawings can be found at www.behaviorgap.com; please visit and enjoy.
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